They don't allow selling before the STREET Date. This only really applies to high-street retailers. There literally is nothing stopping online retailers breaking it, and they frequently do. Generally when an item is in stock, it's shipped to anyone who ordered it.If Nintendo or anyone else decided to give up stink about this, they can simply claim they're shipping them to get them to the customer in time to meet the Street Dates.
AFAIK, only Sony's ever gone off on one with the Online Retailers concerning importing the PSP to Europe after we waited 9 months for it to launch here. Needless to say, despite Sony's best efforts to stop it with Cease and Decists etc, it continued on regardless.
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